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M_SLI — interface

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2041
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Description
To single out the trademark presenting graphic language for inner and outer audience. To develop benchmarks of visual identification that will define the focal principals of cohesion, both stylistic and ideological- all the visual aspects of communication between the future brand and its audience. To reflect a cultural accessory of the project. The people that are highly demanding to the service, value their time and wish to be first-handedly brought up to speed with the topical news.
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  • Digital Branding by ARENAS® lab.
     
    2011
     
    The people that are highly demanding to the service, value their time and wish to be first-handedly brought up to speed with the topical news.
     
    The concept of filling up a particular space is rooted in the foundation of the design-project. It’s a “vacuous” period of time that one spends while pending. A missed letter in the word (M_СЛИ= МЫСЛИ=thoughts) serves a capacious expression of the main concept: filling up the pending time with valuable and interesting info with the help of the М_СЛИ project.
     
    Graphic language is a whole scope of several styles. The initial idea was to develop the service accordingly with a technological level of tomorrow’s innovations, without denying classical legacy of the past and at the same time obeying to precepts of the past. Thus everything started from the thorough review of traditional decisions. The source of inspiration was discovered in the prerevolutionary titles and soviet monumental architecture of Stalin’s empire style and postconstructivism.

    VALERI ARENAS — Art Direction & Graphic design
    IRINA SHOYA — Graphic design
    BORIS KARAKAEV — Graphic design
    HELGA BULDAKOVA — Project management
    PAVEL BORODICH — Project management & Programming
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